Understanding of Halal Cosmetics Products: TPB Model
نویسندگان
چکیده
The purpose of this paper is to propose a new conceptual framework for halal cosmetics products. This paper identifies the antecedent factors that influence the intention to purchase halal cosmetics products among consumers. Knowledge, purity and safety have also been found to influence the customers to buy halal cosmetics products. The findings indicate that there is relationship between independent variables (attitude, subjective norm, perceived behavioral control, knowledge, purity and safety) and dependent variable i.e, intention. Purity has been identified as the main factor that influences the intention to purchase halal cosmetics products.
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